In Brian Solis’ much commented on May 25th article PR Secrets for Startups, what I learned, above and beyond Solis’ 12 useful ‘secrets’, was actually from the realm of the medium, and not necessarily the message.
I read the (long) article. And started in on the (numerous) comments. What really interested me? What drew my attention? Loic Lemure’s video post. And it wasn’t even the content, it was just that it was a VIDEO.
From all the responses to the post, the video images are more interesting, more attractive, more appealing than just the text.
This insight relates Solis’ secret #1 (you’re not the only game in town — spice. it. up.) and secret #6 (build relationships, create value), but it goes beyond that: get visual.
At our prof’s site even, it’s the visuals that entice. Happy to see she ‘gets it’, and is, as usual, out in front on this one.
Ok. I can’t very well end a post on gettin’ visual without an image, now can I?
Here, in homage to the garden I’ve been tending with care, and to my own, and my classmates’ budding knowledge in this field, this bud’s for you:
